About Us
Sal Misseri is one of the most decorated and versatile hairstylists in North America — and one of the very few in the world recognized at the highest level in haircutting, color, men's styling, and editorial simultaneously. His 17 NAHA recognitions, international awards from Canada, Ireland, and London, Davines Global Artist status, and NYFW backstage credits set him apart. He founded Reverie Salon to bring that global-level artistry to every client in a personal, dedicated setting.
A great salon isn't built by one person. It's built by a team that shares a vision — and then pours everything they have into it, every single day.
Reverie Salon began with Sal Misseri's belief that every person who sits in a salon chair deserves a world-class experience. But Reverie has become what it is today — Chicago's most trusted name in hair — because of the extraordinary team that shows up every day to make that belief real. Ten artists. Ten unique sets of skills, instincts, and creative voices. One shared commitment to doing the best work of their lives for every client who walks through the door.
4.9/5 on Yelp across 189+ reviews. Davines-exclusive products. Every look designed for you. River North, Chicago.
Sal Misseri — Owner & Creative Director
Sal Misseri is one of the most versatile and decorated hairstylists working today — and one of the very few in the world recognized at the highest level across every discipline. While most stylists train in a single specialty, Sal has been nominated for and won awards in haircutting, color, men's styling, and editorial — at both the North American and international level. That kind of range simply doesn't exist elsewhere.
His credentials include 17 North American Hairstyling Awards (NAHA) recognitions — spanning Hairstylist of the Year (3× finalist), Newcomer of the Year (winner, 2012), and multiple category nominations. He's a BTC Big Shot Creative Colorist of the Year winner, Estetica's Choice Men's Hairstylist of the Year, a Top 30 Colorist Under 30, and finalist for the Canadian Mirror Awards International Stylist of the Year, Irish Hairdressing Awards International Stylist of the Year, and the International Visionary Award (London, 2016).
Beyond competition, Sal is a Davines Global Artist — one of a select group chosen worldwide to represent the Italian luxury brand. He's the founder of Kaizen Education, a professional development platform for stylists, and has taught master classes across the UK, Ireland, France, Italy, Germany, Japan, South Africa, Canada, and throughout the United States. He served as lead educator at Brown Aveda Institute and has styled backstage at New York Fashion Week for Christian Siriano, Porsche Design, Kimberly Ovitz, Behnaz Sarafpour, and Ann Yee.
His work has been published in Vogue, Allure, Modern Salon, American Salon, Estetica, Behind the Chair, Bangstyle, and Davines international campaigns across three continents.
At Reverie, Sal channels everything he's learned on global stages into a personal, dedicated experience. Every client benefits from the same precision, artistry, and intention he brings to competition and editorial work — but tailored entirely to your hair, your face, and your life.
What We Believe
These aren't corporate values on a wall. They're the shared beliefs that every member of the Reverie team lives by — and the reason our clients feel the difference from the moment they sit down.
Consultation is the service. The best color and cut in the world won't help if they're not right for your hair. Every Reverie appointment begins with a real conversation — your hair's history, condition, texture, lifestyle, and goals — before a single tool is picked up. Our team believes that listening is the most important skill a stylist can have.
Technical skill is non-negotiable. Trends come and go. A colorist who understands tone, porosity, underlying pigment, and molecular behavior inside the hair shaft will deliver better results regardless of what's fashionable. Every Reverie artist was hired for technical depth first, and the team trains continuously through Sal's Kaizen-influenced education model — pushing each other to grow, refine, and master new techniques.
The right products make the difference. We use Davines professional products exclusively — a B-Corp certified Italian brand known for exceptional color performance, treatment efficacy, and sustainability. Your hair deserves better than products formulated to a price point. Davines is our standard because their quality matches the standard we hold for everything else.
Your time has value. We start on time. We give accurate pricing before we start. We don't add surprise charges at checkout. Transparency isn't a selling point at Reverie — it's a baseline expectation that the entire team upholds.
Every Chair Is a Private Atelier
A look designed for you — by a Kaizen-trained artist with the time, focus, and craft to see all of you.
At Reverie, your artist is reading more than your hair. They're studying your bone structure and the angles of your face, listening to how you actually live — the mornings you want to feel effortless, the evenings you want to feel unmistakable — and asking about your texture, your growth pattern, the way you wear it between appointments. Every detail shapes the look they create for you. That level of care takes uninterrupted time, and our artists have it: each appointment is designed around you — the consultation runs deep, the color is mixed precisely, and the cut is refined until it's right. It's the standard we hold ourselves to, and it's why our clients come back.
Our Team
Reverie is a true team. Sal founded it with a clear vision, but the salon has grown into something extraordinary because of the talented, passionate artists who show up every day. They train together, support one another, push creative boundaries, and bring their unique strengths to create an experience that feels personal and exceptional for every client.
Each person on this team was personally chosen by Sal — not just for technical skill, but for heart. For the kind of genuine care that makes a client feel seen, understood, and confident from the first consultation to the final mirror reveal. This is the team that has earned Reverie a 4.9/5 rating on Yelp across 189+ reviews — with every detail tailored to you.
Sydney Misseri — Artistic Director
Sydney has been perfecting her craft since 2009 — trained at Sassoon, sharpened at London's prestigious HOB Salon, and mentored by global artists including Allen Ruiz, Lupe Voss, and David Adams. She spent two years training exclusively alongside Sal, traveling nationally and internationally for editorial shoots, runway events, and shows. As Artistic Director of Haircutting for Kaizen Education, Sydney coaches stylists across the country and brings that same precision, warmth, and creative vision to every client in her chair. She has an incredible ability to listen to what you want and then deliver something even better than you imagined.
Specialties: Precision haircuts, balayage, bridal hair, braiding, makeup artistry, custom color.
View Sydney's full bio → | Book with Sydney →
Maria Korinek — Bridal & Wedding Hair Specialist
Maria is the stylist Chicago's most discerning brides trust with their most important day — and for good reason. With years of independent experience, recognition from the PBA Beacon Awards, and a Behind the Chair Hot Shot Award nomination, Maria brings an editorial eye and meticulous attention to detail to every updo, half-up style, and bridal look she creates. What sets Maria apart is the calm, reassuring confidence she brings to wedding mornings — she understands that bridal hair isn't just about looking beautiful, it's about feeling completely at ease when it matters most. She builds styles that last from ceremony to last dance and photograph beautifully from every angle.
Specialties: Bridal hair, wedding party styling, upstyles, precision cuts, women's styling.
View Maria's full bio → | Book with Maria →
Vicki O'Connor — Color Specialist
With over 20 years of experience and the distinction of North American Master Colorist, Vicki is one of the most accomplished colorists on any team in Chicago. She has traveled the world alongside Sal — training in Parma, Paris, Amsterdam, and Barcelona — and was one of Davines' key trainers when the brand launched in North America over 16 years ago. As a member of the Kaizen Education team, Vicki doesn't just do color at the highest level — she teaches it. Her clients love her for the combination of deep technical knowledge and genuine warmth; Vicki makes the complex feel effortless and every client feel completely taken care of.
Specialties: Hair color, balayage, highlights, color correction, color education.
View Vicki's full bio → | Book with Vicki →
Lilah Al-Surakhi — Stylist & Makeup Artist
Lilah is one of Reverie's most versatile and in-demand team members — a seasoned stylist and makeup artist who can take you from a custom set of hand-tied extensions to a full bridal glam package in a single appointment. Her particular passion for hair extensions means clients seeking length, volume, and invisible blending are in expert hands. But it's Lilah's warmth and genuine enthusiasm that clients remember most — she has a gift for making people feel beautiful, confident, and completely at home in her chair. Whether it's a color transformation, a precision cut, or wedding-day makeup, Lilah pours her heart into every detail.
Specialties: Hair extensions, makeup artistry, bridal hair and makeup, precision haircuts, custom color transformations.
View Lilah's full bio → | Book with Lilah →
Marissa White — Color & Curls Specialist
Marissa spent over three years training intensively under Sal Misseri — assisting in the salon and traveling across North America — developing expertise across the full spectrum of color work. A graduate of Douglas J Aveda Institute who also trained with Kaizen Education, Michael Polsinelli, and Ian Michael Black, Marissa brings a depth of color knowledge that belies her years. Her specialty in curly hair sets her apart: she understands how curls behave, how color reads on texture, and how to cut and color for maximum dimension and movement. Marissa's clients describe her as patient, intuitive, and genuinely invested in helping them love their natural texture.
Specialties: Color, curly hair, balayage, vivid and bold color, women's haircuts.
View Marissa's full bio → | Book with Marissa →
Hana Gashi — Full-Service Stylist
Hana's résumé reads like a highlight reel: backstage at New York Fashion Week (2022 and 2023), with her work featured on Vogue's website. She began with a rigorous five-year apprenticeship in Madison, WI, then traveled with Sal for Kaizen Education before joining Reverie's Chicago team in 2024. Hana is a true full-service stylist — equally skilled in cuts, color, extensions, and special occasion styling — with an editorial sensibility that shows in everything she does. But beyond the impressive résumé, Hana is one of the most thoughtful, detail-obsessed artists you'll ever meet. She doesn't leave a client's side until every strand is exactly right.
Specialties: Haircuts, color, bleaching, hair extensions, beard trims, brow services, chemical texturizing treatments, bridal and special occasion makeup.
View Hana's full bio → | Book with Hana →
Naomi Grix — Vivid & Natural Color Specialist
Naomi spent two years as a direct assistant to Sal Misseri, developing the meticulous eye for detail and strong technical foundation that define her work today. Known for precision cuts and a deep love for color — from bold vivid transformations to seamless, natural-looking balayage — Naomi brings creative confidence and technical depth to every client. If you want color that makes a statement or color that looks like it grew out of your head, Naomi delivers both with equal skill and equal care. Her clients love her creative energy, her honest recommendations, and the way she genuinely celebrates each transformation alongside them.
Specialties: Vivid color, natural balayage, precision cuts, highlights.
View Naomi's full bio → | Book with Naomi →
Sydney Goicoechea — Texture & Haircut Specialist
Sydney is Reverie's go-to for textured, lived-in haircuts — the shags, layers, curtain bangs, and movement-driven cuts that look effortless but require real technical skill to execute. Trained at the Aveda Institute in Madison, WI, she spent nearly three years behind the chair before bringing her signature specialty to Chicago. If you want a cut with personality — soft movement, bold shape, or vintage-inspired fringe — Sydney is your stylist. She has an eye for what will look incredible on your specific hair texture and face shape, and a relaxed, easy energy that makes every appointment feel like catching up with a friend.
Specialties: Textured and layered haircuts, shag cuts, fringe, lived-in styles, women's cuts.
View Sydney G.'s full bio → | Book with Sydney G. →
Gia Vu — Blonding & Balayage Stylist
Hair has always been my way of connecting with people — of helping them walk out feeling like the most complete version of themselves.
I trained at the Douglas J Aveda Institute and graduated in 2020 with a strong foundation in color. My specialties are blonding, hand-painted balayage, and the kind of lived-in, dimensional looks that feel effortless on the person wearing them. Even with years behind the chair, I've never stopped wanting to grow — which is why I'm currently training directly under Sal Misseri, deepening my craft across cuts, texture, shape, and every detail in between.
My goal for every appointment is simple: it should feel easy. Tell me what you love, what you've been avoiding, and what you've been quietly dreaming about, and we'll design the rest together.
Whether you're coming in for a color refresh, a new cut, or a full transformation, I'm in for all of it. I can't wait to meet you.
View Gia's full bio → | Book with Gia →
Elizabeth Cioffi — Esthetician & Advanced Skincare
Elizabeth brings the same standard of expertise and genuine care to skincare that the rest of the Reverie team brings to hair. A career-changer who followed her passion, Elizabeth trained at Paul Mitchell School and earned certifications across the full spectrum of esthetics. She continuously pursues the latest advancements in skincare science — ensuring that every facial, skin analysis, and treatment reflects current best practices and delivers real, visible results. Elizabeth's approach is warm, thorough, and educational: she wants you to understand your skin, not just treat it. She's a natural fit for a team built on the belief that every detail matters.
Specialties: Facials, advanced skincare treatments, skin analysis, brow services, PCA Skin treatments.
View Elizabeth's full bio → | Book with Elizabeth →
Not sure which artist is your perfect match? Take the Find Your Stylist quiz → — answer a few quick questions and we'll match you with the Reverie stylist who's right for your hair, your goals, and your vibe.
What We Specialize In
Hand-Painted Balayage — Natural, dimensional, sun-kissed color designed to grow out beautifully. Learn more →
Custom Hair Color — Single-process, double-process, gloss, and everything in between — tailored to your exact goals.
Expert Color Correction — Fixing botched color, banding, brassiness, and box-dye damage. Consultation required. Learn more →
Precision Haircuts — Structural, movement-driven cuts built for how your hair actually lives.
Hair Extensions — Hand-tied, tape-in, and fusion methods with custom color-matching and invisible blending. Learn more →
Bridal Hair Styling — Dedicated trials, wedding-day styling, and photography-ready color. Learn more →
Vivid & Fashion Color — Bold, editorial-inspired color for clients who want to make a statement.
Bright Blondes & Bleach + Tone — Clean, healthy blonding without compromising integrity.
Dimensional Brunettes & Reds — Rich, multi-tonal color with depth and movement.
Curly & Textured Hair — Cuts and care designed for natural curl patterns.
Brazilian Blowouts — Smoothing treatments for frizz-free, manageable hair.
Hair Gloss Treatments — Shine, tone refresh, and conditioning in a single service.
Facials & Advanced Skincare — Professional esthetician services and PCA Skin treatments.
Davines — Our Exclusive Product Partner
We use Davines professional products exclusively — and it's a choice the entire team stands behind.
Davines is a B-Corp certified Italian brand built on performance, sustainability, and quality you can feel the moment it touches your hair. Their color systems deliver the tonal accuracy our colorists demand. Their treatments protect and restore with real efficacy. Vicki O'Connor was one of Davines' key trainers when the brand launched in North America over 16 years ago — that deep product knowledge lives in every color appointment at Reverie.
We carry Davines because every artist on this team tested alternatives and arrived at the same conclusion: nothing else comes close.
In Loving Memory
Reverie carries the spirit of Julie (Kocanyar) Lubic with us. Julie was one of our founding stylists, a quiet force behind so much of who we became — the standards, the warmth, the way a chair feels when you sit down. She was also one of my closest friends, and the loss of Julie and her husband Adam is one this family will carry for a long time.
Their light shaped this place. Every time someone leaves Reverie feeling more themselves than when they walked in, a little of that is Julie's doing.
— Sal
Visit Us — River North, Chicago
Address: 300 W Grand Ave, Suite 5, Chicago, IL 60654
Neighborhood: River North — steps from the Merchandise Mart, easily accessible from Lincoln Park, Gold Coast, Streeterville, West Loop, Old Town, Wicker Park, Lakeview, and all of downtown Chicago.
Call: (312) 955-0083
Text (SMS only): (773) 378-9288
Email: hello@reveriesalon.com
Hours: Tue–Thu 12 PM – 8 PM | Fri 10 AM – 7 PM | Sat 9 AM – 4 PM | Closed Sun–Mon
Rating: 4.9/5 on Yelp (189+ reviews)
Book Your Appointment →
Find Your Perfect Stylist →
Frequently Asked Questions
What makes Reverie Salon different from other Chicago salons?
Reverie is built on a team-first philosophy led by one of North America's most decorated stylists. Sal Misseri — a 17-time NAHA-recognized, internationally acclaimed artist and founder of Kaizen Education — personally selected and trains every stylist on the team. The result is a 10-artist collective that operates at an elite technical standard while genuinely caring about every single client. Every look designed around the individual. Davines products exclusively. 4.9/5 Yelp across 189+ reviews.
Who is Sal Misseri?
Sal Misseri is the Owner & Creative Director of Reverie Salon and one of the most decorated stylists in North America. His work has earned 17-time recognition from the North American Hairstyling Awards, including the 2012 NAHA Newcomer of the Year. He is the founder of Kaizen Education, a sought-after international educator who has taught hairstylists around the world, and his editorial photoshoots and campaigns have been featured in global publications. He personally selects and trains every stylist at Reverie.
What makes a Reverie appointment feel different?
Every look at Reverie is designed for the person in the chair. Your artist studies your bone structure, your hair's behavior, the way you actually live, and how you want to feel walking out — then builds a cut and color that belong only to you. Because each appointment is designed around you, your stylist has the uninterrupted time to consult deeply, work precisely, and refine until it's right. It's bespoke artistry at the standard our team holds itself to, delivered by a Kaizen-trained artist with the time, focus, and craft to see all of you.
How do I choose the right stylist at Reverie?
Take the Find Your Stylist quiz — a quick assessment that matches you with the Reverie artist best suited to your hair type, style goals, and preferences. You can also visit each stylist's individual bio page to learn about their specialties, background, and approach, or call (312) 955-0083 (or text us — SMS only — at (773) 378-9288) and we'll recommend the perfect fit.
What services does Reverie offer?
Hand-painted balayage, custom color, color correction, precision haircuts, hair extensions, bridal styling, vivid and fashion color, bright blondes, dimensional brunettes and reds, curly and textured hair, Brazilian blowouts, hair gloss treatments, and professional facials and skincare. Every hair service begins with a personalized consultation.
What products does Reverie use?
Davines professional products exclusively — a B-Corp certified Italian brand chosen for color performance, treatment efficacy, and sustainability.
How do I book an appointment?
Book online at booking.mangomint.com/reveriesalon, take the Find Your Stylist quiz to be matched with your ideal artist, or call (312) 955-0083 (or text us — SMS only — at (773) 378-9288). You can also visit any stylist's individual bio page to book directly with them.
Why do clients stay with Reverie year after year?
Because the experience is consistent — and consistently exceptional. The team trains together, supports each other, and holds each other to a standard that clients can feel. At Reverie, it's not just about the first great appointment; it's about every appointment being just as thoughtful, precise, and personal as the one before. That's what a real team creates — and it's why our clients become part of the Reverie family.
