Hair Salon Serving Streeterville, Chicago | Reverie Salon River North

If you live or work in Streeterville and are searching for a world-class hair salon in Chicago, Reverie Salon is your answer. Located in the heart of River North at 300 W Grand Ave, we're just 5 minutes from Streeterville — close enough for a seamless visit, yet worth every minute of the trip. Our team of award-winning colorists and precision stylists serves clients from across Chicago, and Streeterville residents make up some of our most loyal guests.

Why Streeterville Clients Choose Reverie

Reverie Salon isn't a walk-in hair shop — it's a destination. Founded by Sal Misseri, a 17-time NAHA finalist, Top 30 Under 30 Colorist in North America, and developer of color lines for Davines, Reverie is where Chicago's most discerning clients come when they want the absolute best. Our colorists are trained in the latest balayage and color techniques, and our approach is always personalized to your hair, your life, and your goals — never cookie-cutter.

Beyond color, Reverie is known for precision haircuts that genuinely work for your hair texture and face shape, as well as luxury treatments like our Reverie Head Spa, keratin smoothing, and hair extensions. From your first consultation to the moment you step back outside, every detail is attended to.

Services Popular with Streeterville Clients

• Balayage & Lived-In Color — our most-requested service, hand-painted for a natural sun-kissed finish
• Highlights & Lowlights — classic foil techniques or open-air painting for dimension
• Color Correction — fixing brassy tones, box dye, or uneven color from previous work
• Precision Haircuts — cuts designed for your texture, lifestyle, and how you actually style at home
• Misseri's Bespoke Renewal Cut — Sal's signature luxury cut experience
• Keratin Treatment — smooth, frizz-free results that last months
• Hair Extensions — length and volume using premium extension methods
• Bridal Hair — trial and day-of wedding hair for Streeterville brides

Getting to Reverie from Streeterville

Streeterville is one of our closest neighborhoods — just head west on Grand Ave from Michigan Ave and you'll arrive at our salon in about 5 minutes by car or rideshare. It's also a lovely 10–15 minute walk. Street parking is available on Grand Ave, and there are garages nearby as well.

Parking is available on and around Grand Ave in River North. The CTA Brown/Purple Line Merchandise Mart stop and the Red Line Chicago/Grand stop are both nearby for those coming by train.

Meet the Team

Every stylist at Reverie has been personally trained and mentored to uphold our standards. Sal Misseri leads the team, with over 15 years of international experience and global educator credentials. Marissa White specializes in color and curly hair after 3+ years assisting Sal in the salon and across North America. Vicki O'Connor, a North American Master Colorist, brings 20+ years of expertise. Hana Gashi, Sydney Misseri, and the rest of our team are all specialists in their craft.

What Streeterville Clients Love About Reverie

Streeterville is our closest neighborhood — many clients walk over in five minutes during a lunch break, between hospital shifts, or after a meeting at the AMA tower. We see a lot of Northwestern Memorial physicians and nurses, Lurie Children's staff, Loyola Law and AMA professionals, plus the residents of the high-rises along Lake Shore Drive, Erie, and Ohio. The Streeterville client mix skews efficient, time-conscious, and high-trust — they want a stylist who'll deliver consistent results in a tight window without sacrificing finish.

For our medical and academic clients, we run a Quick Color Refresh appointment that fits a partial gloss or root touch-up into a 60-minute window — perfect for fitting beauty maintenance around a 12-hour shift. We also do regular Northwestern faculty events, AMA conferences, and Navy Pier galas, so we know what hair needs to do under stage lights and ballroom photography. Streeterville brides especially love that we're a 5-minute Uber from the Drake, the Peninsula, the Ritz, and Loyola's Madonna della Strada Chapel for getting-ready logistics.

From Streeterville, head west on Grand Ave from Michigan Avenue and you'll arrive at Reverie in about five minutes by car. By foot, it's a 10–12 minute walk via Grand or Illinois — past the Tribune Tower and across the river. The Red Line Grand stop is a quick three-minute walk from our front door.

Frequently Asked Questions

How far is Reverie Salon from Streeterville?

Reverie Salon is just under a mile from Streeterville — a 5-minute drive or a pleasant 15-minute walk through downtown Chicago. Many Streeterville clients walk to the salon for their appointments.

How do I get from Streeterville to Reverie Salon?

From Streeterville, head west on Grand Ave or Illinois St directly into River North. Reverie is at 300 W Grand Ave Suite 5 — it's a straight shot west from Michigan Ave. Walking, driving, or rideshare all work perfectly from Streeterville.

Do you take walk-ins from Streeterville?

We recommend booking in advance to secure your preferred stylist and time slot. You can book online here or call u955-0083 Same-day appointments are sometimes available — call to check.

What makes Reverie different from other Chicago salons?

Reverie is led by one of the most decorated colorists in North America, with a team that trains continuously and a philosophy of never rushing a client. We don't overbook, we don't cut corners, and we stand behind our work. That's why clients drive from across Chicago — and beyond — to sit in our chairs.

Book Your Appointment

Ready to experience Chicago's finest hair salon? Streeterville clients can book online or call us directly. We can't wait to meet you.

→ Book an Appointment at Reverie Salon

Reverie Salon | 300 W Grand Ave Suite 5, Chicago IL 60654 | (312) 955-0083