Hair Salon Near the Gold Coast — Reverie Salon, River North

The Gold Coast doesn't lack for salons — Oak Street and the surrounding blocks hold some of the most established names in Chicago beauty. So we'll say plainly what we are and where: Reverie Salon sits in River North, at Grand and Franklin, a five-to-ten-minute drive south of Astor Street. We're not an Oak Street address. What we offer instead is the thing Gold Coast clients ultimately shop for anyway: work that holds up to scrutiny, delivered by a team whose credentials are public record.

The salon is led by Sal Misseri — 17× NAHA nominated and recognized over his career, a three-time Hairstylist of the Year finalist, and a Davines Global Artist, one of a small group worldwide chosen to represent the brand's artistry. Every stylist on the ten-person team trains through Kaizen Education, the in-house curriculum Sal built from decades of competition and editorial work. The salon is exclusively Davines, the Italian B Corp line, at the color bowl; on the shelf, we're an authorized retailer of Davines, Milbon, K18, and Cult and King professional products. For a clientele accustomed to asking "who, exactly, will be doing this?" — those are the answers.

Bespoke is the operating principle, not the marketing line

Nothing here is formula-off-the-rack. Sal's signature dry and razor cutting starts with a shape designed for your head, your growth patterns, and how the cut should look two months out — which is precisely the discipline a tailored wardrobe expects of a haircut. Color is built the same way: dimensional work mapped to your skin tone and your real maintenance appetite, including balayage and airtouch techniques that read expensive precisely because they don't announce themselves.

Two services deserve particular mention for this neighborhood. Bridal hair — trials and event styling from $350 — for the Gold Coast's steady calendar of weddings at the Drake corridor hotels and lakefront venues. And hand-tied extensions (installs from $300, plus hair), color-matched properly, for length and density that doesn't read as extensions.

Getting here from the Gold Coast

• By car: five to ten minutes south — most clients come down State or Dearborn to Grand, then west to Franklin. Metered street parking on Grand and Franklin, with several paid garages within two blocks.
• By train: Red Line from Clark/Division to Grand, then about a ten-minute walk west.
• By bus: the #22 Clark runs south from the neighborhood; the #65 Grand bus stops steps from our door.

What Gold Coast guests book most

• Balayage — balayage and airtouch are priced by stylist; choose yours when you book to see their pricing.
• Bespoke color — formulated for you, with a maintenance plan you approve in advance.
• Bridal hair — styling from $350, with trials we strongly recommend.
• Hand-tied extensions — installs from $300 plus hair.
• Keratin smoothing — from $500, for lakefront humidity that doesn't negotiate.
• New clients — your first visit, explained.

Every appointment includes a full consultation in the chair, at no extra charge. A standalone consultation before booking is $50 for 15 minutes, or $150 for 30 minutes with Sal — credited in full toward any service or any product here within 30 days, so the fee comes back to you. Extension consultations are $35 and include a written quote. Every stylist at Reverie sets their own pricing; when you book online you’ll see your stylist’s price before you confirm.

Gold Coast FAQ

Is Reverie on Oak Street or in the Gold Coast?

Neither — we're in River North, five to ten minutes south at Grand and Franklin. Gold Coast clients who come to us choose the salon over the zip code, and we work hard to keep earning that choice.

What's the easiest way down from the Gold Coast?

Driving is fastest at five to ten minutes, with metered parking on Grand and Franklin and paid garages within two blocks. Otherwise: Red Line from Clark/Division to Grand plus a ten-minute walk, or the #22 Clark bus.

Do you handle wedding parties?

Yes — bridal styling starts at $350, and we schedule trials well ahead of the date. Tell us the venue and timeline when you reach out and we'll plan backward from there.

Do you take new clients from the Gold Coast?

We do, and we suggest beginning with a consultation — $50 for 15 minutes, or $150 for 30 with Sal, credited in full toward any service or product within 30 days. It's the civilized way to vet us before you commit your hair to anyone, and you leave with a written plan.

Visit Reverie Salon

Reverie Salon · 300 W Grand Ave, Suite 5, Chicago, IL 60654 (Grand & Franklin, River North)
Voice (312) 955-0083 · Text (SMS only) (773) 378-9288
Hours: Tue–Thu 12–8 · Fri 10–7 · Sat 9–4 · Closed Sun–Mon
Rated 4.9/5 on Yelp and 4.8/5 on Google (315 reviews).

Book online — consultation fees credited toward your service or your products, always.