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Hair Salon Downtown Chicago | Reverie Salon River North

Hair Salon Downtown Chicago

Reverie Salon is downtown Chicago's destination for world-class hair color, expert cuts, and elevated styling. Located at 300 W Grand Ave Suite 5 in River North — the heart of downtown Chicago — we serve clients from The Loop, Streeterville, the West Loop, the Magnificent Mile, and every corner of the city.

Downtown Chicago's Premier Hair Salon

When people across Chicago search for the best hair salon downtown, they find Reverie. Founded by award-winning colorist Sal Misseri — named one of the Top 30 Under 30 Colorists in North America — Reverie has built a reputation as the salon where discerning clients come when results truly matter.

Our team includes Vicki O'Connor, North American Master Colorist; Marissa White, trained under Sal for 3+ years; and a full team of specialists in color, cut, and styling. Every colorist at Reverie is trained to the same exacting standard — because your hair deserves nothing less.

We use Davines professional color exclusively — including lines developed in collaboration with Sal himself. Davines is the gold standard in professional hair color: conditioning, vibrant, and long-lasting. Every service at Reverie is performed with professional-grade products and a level of artistry that sets us apart from every other salon downtown.

Getting to Reverie Salon from Downtown Chicago

Reverie Salon is located at 300 W Grand Ave Suite 5, Chicago IL 60654 in the River North neighborhood — one of downtown Chicago's most central and accessible areas.

  • From The Loop: Take the CTA Red Line north from any downtown stop to Grand Ave station — a 5-minute ride. Reverie is a 3-minute walk from the station.
  • From Streeterville / Magnificent Mile: Walk west on Grand Ave from Michigan Ave (about 10 minutes) or take a quick rideshare.
  • From the West Loop: Take the CTA Green or Pink Line east to State/Lake, then transfer to the Red Line north to Grand Ave.
  • From Navy Pier / Lakeshore: Rideshare west on Grand Ave — typically 5 to 10 minutes depending on traffic.
  • Parking: Street parking and paid garages are available on Grand Ave and surrounding streets in River North.

Hair Services We Offer Downtown Chicago

Reverie Salon is a full-service salon offering everything from everyday maintenance to complete hair transformations. Our downtown Chicago clients trust us for:

  • Balayage — Hand-painted, sun-kissed color that grows out beautifully
  • Highlights — Foil highlights for dimension, brightness, and personalized depth
  • Hair Color — Full-color services in every formula, from single-process to complex multi-tone
  • Root Touch-Up — Seamless gray coverage and root blending
  • Color Correction — Expert correction of color gone wrong, performed by Sal's team
  • Lowlights — Depth, dimension, and richness added back into over-lightened hair
  • Blonde Specialist — Platinum, ash blonde, and warm blonde — every shade of blonde done right
  • Haircuts — Precision cuts from stylists trained in both classical and modern techniques
  • Blowouts — Luxury blowouts and finishing for any occasion
  • Keratin Treatment — Smoothing treatments for frizz-free, manageable hair
  • Hair Extensions — Length and volume added seamlessly with premium extension methods
  • Curly Hair Specialist — Expert cuts and care for wavy, curly, and coily textures
  • Vivid Color — Bold, expressive color for clients who want to make a statement
  • Bridal Hair — Wedding-day hair services for brides and bridal parties

Why Downtown Chicago Clients Choose Reverie

There are dozens of salons in downtown Chicago. Here's why clients from The Loop, West Loop, Streeterville, and the Magnificent Mile make the trip to Reverie in River North:

Award-winning expertise. Sal Misseri is one of a small number of colorists in the entire country named to the Top 30 Under 30 in North America. He doesn't just cut and color — he educates stylists across the globe on color theory and technique. That knowledge base filters through every member of our team.

Davines color — developed with our founder. Sal helped develop color lines for Davines, including View and Century of Light. When you sit in our chair, you're receiving color with products shaped by the same hands that shaped our salon.

A team, not a one-person show. Every Reverie stylist is trained to a consistent, high standard. Whether you sit with Sal, Vicki, Marissa, or any member of our team, you receive the same level of care and expertise.

No shortcuts. We don't rush appointments. We take time with every consultation, every formulation, every application. The difference shows in results that last and clients who come back — again and again.

Meet the Team

Downtown Chicago Hair Salon FAQ

Is Reverie Salon in downtown Chicago?

Reverie Salon is located at 300 W Grand Ave Suite 5 in River North — part of Chicago's downtown core. We are steps from the Grand CTA Red Line station, making us easily accessible from The Loop, Streeterville, the West Loop, and the Magnificent Mile.

How do I get to Reverie from The Loop?

Take the CTA Red Line north from any Loop stop to the Grand Ave station. Reverie Salon is a 3-minute walk from the station at 300 W Grand Ave. The trip takes about 5 minutes on the train.

Do I need to make an appointment?

Yes — Reverie Salon is appointment-based. We strongly recommend booking in advance, especially for color services. You can book online at any time through our booking page.

What is the best hair salon downtown Chicago?

Reverie Salon consistently ranks as one of Chicago's top hair salons, led by founder Sal Misseri — a nationally recognized colorist and Davines educator. Our team's expertise, training, and commitment to results has made us the destination for clients who care deeply about their hair.

Book Your Appointment at Reverie Salon

Reverie Salon is located at 300 W Grand Ave Suite 5, Chicago IL 60654 in River North — downtown Chicago's most accessible neighborhood for world-class hair. Book your appointment online →

Also serving: Gold Coast | Lincoln Park | Streeterville | Old Town | Wicker Park | Lakeview

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Meet Our Stylists

Sal Misseri: Visionary Hairstylist and Global Educator

Meet Sal Misseri, a trailblazing hairstylist and educator whose innovative techniques, artistic mastery, and unwavering commitment to excellence have positioned him as a global leader in the hair industry. With a career defined by groundbreaking creativity and a client-centric approach, Sal transforms hair into personalized works of art, delivering results that empower and inspire. His high-end clientele—visionaries, entrepreneurs, and world-changers—benefit from his extreme attention to detail, ethical standards, and refusal to promote anything not in the absolute best interest of his clients or students.

Sal Misseri's journey in hairstyling ignited early, fueled by an insatiable curiosity and inventive spirit. Experimenting with everyday materials on friends' hair, he honed precise techniques that would become his signature. Though he explored other paths, his passion for hair always prevailed, leading him to a destiny where he elevates the craft to an art form. Today, as the owner and creative director of Reverie Salon in Chicago—an oasis of contemporary inspiration—Sal creates transformative experiences. Clients step into a space designed for connection and self-expression, where his ability to build genuine rapport ensures every service is tailored to their unique story, lifestyle, and aspirations.

As a sought-after educator and founder and creative director of Kaizen Education, Sal travels the world to inspire and mentor hairdressers, with extensive time spent in South Africa, Japan, and Europe. His hands-on classes and seminars focus on cutting-edge techniques, product innovation, and personal growth, drawing from his ongoing coaching and business development trainings with Tony Robbins. Constantly testing new products and methods, Sal ensures his teachings and services remain at the forefront of the industry, delivering proven, high-impact results.

An accomplished photographer specializing in medium-format cameras like PhaseOne, Sal captures stunning visuals that showcase his hairstyling artistry. He has shot award-winning and finalist collections for fellow stylists, blending his photographic expertise with hair design to produce editorial spreads, runway looks, and high-fashion collaborations. His portfolio includes commanding the runway at Chicago Fashion Week 2014 and Latino Fashion Week Chicago 2013, as well as backstage work at New York Fashion Week with renowned designers.

Sal's accolades reflect his transformative impact: a 17-time finalist at the North American Hairstyling Awards (NAHA) across multiple categories, including three-time finalist for Hairstylist of the Year; NAHA Newcomer of the Year (2012); Estetica's Choice Men’s Hairstylist of the Year (2013); Big Shot Creative Colorist of the Year for North America at the Behind the Chair One Shot Awards; multiple wins of the Leo Passage Gold Trophy at the Global Image Awards; nominations for International Hairstylist of the Year at the Canadian Mirror Awards; Best Men's Stylist at the AIPP Awards in London; and Irish Hairdresser of the Year for International Collection. These honors, combined with his role as a guest artist for Davines, underscore his dedication to innovation and mentorship.

In Sal Misseri's world, hair is more than a service—it's a canvas for empowerment. Whether crafting everyday elegance or avant-garde editorials, Sal delivers unparalleled quality that builds confidence and fosters long-term relationships. Discover the difference of working with a true industry luminary who prioritizes your vision and well-being above all.Instagram: sal_misseri

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Co-owner and educator

Sydney Misseri

Since 2009, Sydney has grown from a beauty school student into a multifaceted stylist with her hand in as many projects and challenges as possible. Cutting, coloring, braiding, bridal styling, and make up are just a few of her tricks. Sydney has taken classes at Sassoon, worked with HOB salon in London, and trained with global artists Allen Ruiz, Lupe Voss, and David Adams. She also trained exclusively for two years with Sal Misseri, traveling nationally and internationally to work on shoots, shows, and runway events. With winning countless awards and nominations, Sydney understands the value of industry, competition, and the impact a strong win can have on a stylist’s ability to push through self-doubt. She is passionate about education and believes empowering other stylists by giving them the knowledge and tools they need to learn and grow, is truly the key to success. As the Artistic Director of Haircutting for Kaizen Education, Sydney is proud to have coached students and stylists in countless subjects that have gone on to win national industry awards and elevated the daily behind the chair industry in general.

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stylist and educator

Maria Korinek

Maria was set in her career path early on, attending hair school during high school and earning her cosmetology license in Cleveland, Ohio, upon graduating. Venturing into the salon industry while still in high school, she sought a workplace that would foster both personal and professional growth.

Her primary passion lies in styling, particularly when it comes to wedding hair. Creating beautiful looks for brides and bridesmaids is where she finds her true calling. During her time in school, she earned the title of outstanding student in her program.

In 2016, she received honorable mention at The PBA Beacon Awards, leading her to an enriching three-day experience in Las Vegas, where she gained insights and career advice from industry experts. During the same year, she was nominated for The Behindthechair.com Hot Shot Award in the student category.

Having dedicated two years to assisting at her initial salon and five years practicing hair independently in Cleveland, she decided to make a career move to Chicago for a more fulfilling professional journey. Inspired by industry leaders Sal and Sydney, she seized an opportunity that had long captured her attention.

Relocating in 2021, she spent a year and a half assisting Sal before transitioning to the education team. Now, she travels alongside them, contributing to education sessions across the country. Additionally, she plays a crucial role in the bridal team, specializing in wedding hairstyles. Despite her busy schedule, she continues to work full-time behind the salon chair, showcasing her dedication to both her clients and her craft.

Instagram: hairbymariakorinek

https://www.instagram.com/hairbymariakorinek?igsh=MTNjbG4wcnU0MTd0OQ==

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stylist and educator

Vicki O'Connor

Vicki O'Connor has been a valued part of the beauty industry for over twenty years. She has trained and educated nationally and internationally in Parma, Paris, Amsterdam, and Barcelona to name a few. Vicki was one of Davines' key trainers when launching in North America over 16 years ago. Vicki's passion is providing education to other hairdressers and encouraging opportunities for growth. She greatly values sustainability, continued education, and a goal-driven team. Over the years, Vicki has specialized in hair color behind the chair and in the classroom. She brings that knowledge and passion to the Kaizen Education team, adding her personal experiences and professional expertise. She strives, with every lesson and service, to provide clear expectations and a specialized experience for both the stylist and the guest. Vicki's goal with the Kaizen team and the industry in general, is to elevate the guest's experience in the salon and to nurture the stylists' confidence from consultation, through formulation, to execution. Her experience is invaluable, and her passion is undeniable.

Instagram: hairbyvickioconnor

https://www.instagram.com/hairbyvickioconnor?igsh=MWltdXdiNWh3MzlzNw==

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stylist

Lilah Al-Surakhi

Hello! I'm a seasoned makeup artist and hairstylist with exceptional skill and artistry. With a passion for beauty and years of experience, I specialize in creating stunning makeup looks and hairstyles for weddings, photo shoots, fashion events, and more.

From natural elegance to bold statements, I excel in a wide range of makeup styles, ensuring each client looks and feels their best for any occasion. With precision and creativity, I deliver flawless results that accentuate natural features and reflect individual style.

I have a passion for transforming hair into works of art, whether it's adding length and volume with extensions, crafting the perfect haircut, or creating stunning hair color transformations, my goal is to guarantee work that will leave a Iasting impression.

I look forward to meeting you and elevating your beauty experience and bringing your vision to life.

Instagram: beautyby_lilah

https://www.instagram.com/beautyby_lilah?igsh=Nzlvc29yNHJyMjFj

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stylist

Marissa White

Hi! I'm an enthusiastic and creative hairstylist at Reverie Salon. In 2018, my professional journey began at the Douglas J Aveda Institute in Michigan. I have had the privilege of exclusively assisting Sal Misseri for a over a year, learning from experts on the Kaizen education team, as well as taking advanced classes with Michael Polsinelli and Ian Michael Black.

Specializing in color and curls, I bring each client's vision to life with a vibrant touch and meticulous attention to detail. My passion for the beauty industry drives me, and I love that my work as an artist is always on display. Whether you're looking for a bold new look or a subtle enhancement, I'm dedicated to creating looks that are as unique and dynamic as my clients.

My approach to consultations is personalized and thorough, ensuring that every aspect of your hair care is tailored to fit your lifestyle and preferences.

When I'm not doing hair, I enjoy exploring the arts and finding inspiration around the city.

Instagram: hairbymarissa.w

https://www.instagram.com/hairbymarissa.w?igsh=MXhrMDM3MnBidXBtNw%3D%3D&utm_source=qr

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stylist

Hana Gashi

Hair is more than just hair—it's an expression, an extension of who you are. I’m Hana, a Chicago-based stylist with a passion for transformation and creativity. My journey started with an apprenticeship in Madison, WI, where I spent five years refining my craft before bringing my skills to the city in 2024.

I’ve had the privilege of working under Sal Misseri, assisting and traveling with him for his hair education company, Kaizen. My work has taken me from behind the chair to backstage at New York Fashion Week (2022 & 2023) and even onto the Vogue website. But at the heart of it all, my passion is you—making sure you feel heard, comfortable, and confident in your look.

I offer haircuts, beard trims, bleaching & coloring, extensions, brow services, and chemical texturizing treatments. While many stylists specialize, I can’t bring myself to choose—I love it all. Every service, every transformation fuels my creativity, and I’m always learning to bring the best techniques to my clients.

Come sit in my chair, let’s talk, and let’s create something that feels like you.

Instagram: hairbyhanagashi

https://www.instagram.com/hairbyhanagashi?igsh=MTNvb3NhZm42M2ZnZQ==

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Stylist

Naomi Grix

With a passion for creativity and self-expression, Naomi is a Chicago-based hairdresser specializing in both vivid and natural coloring. Whether you're looking for a bold transformation or a seamless, sun-kissed glow, she takes the time to understand your personality, lifestyle, and vision to create a look that feels authentically you.

Working alongside world-renowned stylist Sal Misseri, has honed Naomi's craft in a dynamic and inspiring environment. Her goal is to provide a welcoming, judgment-free space where clients can express themselves freely and leave feeling confident and empowered.

More than just a hairstylist, Naomi values building lasting connections with clients, ensuring every visit is as comfortable as it is transformative.

Instagram: hairbygrix

https://www.instagram.com/hairbygrix?utm_source=qr

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stylist

Sydney Goicoechea

I’m all about creating layered, lived-in, textured haircuts that feel bold, effortless, and completely you. Whether it’s a shag, fringe, or something soft with movement, I love crafting looks that turn heads—but more importantly, feel true to who you are.

I started my hair journey at the Aveda Institute in Madison, WI, and spent nearly three years behind the chair there before making my way to Chicago. I’m constantly inspired by this city and the individuality of the people in it.

What matters most to me is that you feel comfortable, heard, and excited about your hair. I want you to have hair that shows who you are on the inside—something expressive, cool, and completely your own. My chair is a no-pressure zone where we can talk through ideas, play with shape, and find a style that feels like you (but elevated).

If you're ready for a change—or just want a fresh edge—I’d love to meet you.

Instagram: stylistsydxo

https://www.instagram.com/stylistsydxo?igsh=MWZzYWh6M2x0MWh3cg==

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esthetician

Elizabeth Cioffi

Meet our dedicated esthetician, Elizabeth Cioffi, who embarked on a remarkable journey after selling her business. Driven by her unwavering passion for skincare and a commitment to constant growth, Elizabeth chose to follow her heart and immerse herself in the world of esthetics.

Leaving behind the familiar, Elizabeth enrolled full-time at the prestigious Paul Mitchell School, dedicating herself to mastering every protocol and product in the realm of esthetics. Her dedication and hard work paid off as she achieved certifications across the spectrum, setting the stage for a career built on excellence.

At Reverie Salon, Elizabeth's journey is marked by a relentless pursuit of knowledge. She understands that the world of skincare is ever-evolving, with new protocols and products constantly emerging. That's why she is dedicated to continuous education, staying at the forefront of the industry's advancements. This ensures that every client receives the most up-to-date and effective treatments available, tailored to their individual needs.

Elizabeth's focus is nothing short of transformative. With an emphasis on age reversal and achieving flawless skin, she combines her extensive training with a genuine care for her clients' well-being. Every treatment is a step towards revealing your skin's true potential, radiating confidence and beauty.

Reverie Salon is more than a place of beauty; it's a haven of expertise and rejuvenation. Elizabeth Cioffi's unwavering commitment to delivering exceptional results through her passion for esthetics shines through in every treatment. If you're ready to experience age-reversal and embrace flawless skin, look no further.

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Until we meet again

Julie Kocanyar

Gone But Not Forgotten: Honoring Julie Lubic (Kocanyar)

It is with heavy hearts that we remember and honor Julie Lubic (Kocanyar), one of the founding stylists of Reverie Salon. Born on February 22, 1991, Julie was a beacon of talent and kindness, bringing light and artistry to all who knew her. Tragically, on October 5, 2024, Julie passed away alongside her beloved husband, Adam Lubic, and her cherished parents, Jeff and Joann Kocanyar.

Julie was not only one of our most esteemed colorists, with a talent that made her one of the best in her craft, but she was also a beautiful human being whose presence touched everyone she met. Her creativity, warmth, and passion will remain with us, a part of the fabric of Reverie Salon.

We will miss her tremendously and will carry her spirit forward in everything we do.

the most important members of our team

Alfie & Luna

Our most hardworking salon mascots. Alfie is usually found napping under our product shelf, and Luna will always be there to greet you at the door! The dogs are in salon when both owners are; Fridays and Saturdays.

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