Hair Salon Downtown Chicago
Reverie Salon is downtown Chicago's destination for world-class hair color, expert cuts, and elevated styling. Located at 300 W Grand Ave Suite 5 in River North — the heart of downtown Chicago — we serve clients from The Loop, Streeterville, the West Loop, the Magnificent Mile, and every corner of the city.
Downtown Chicago's Premier Hair Salon
When people across Chicago search for the best hair salon downtown, they find Reverie. Founded by award-winning colorist Sal Misseri — named one of the Top 30 Under 30 Colorists in North America — Reverie has built a reputation as the salon where discerning clients come when results truly matter.
Our team includes Vicki O'Connor, North American Master Colorist; Marissa White, trained under Sal for 3+ years; and a full team of specialists in color, cut, and styling. Every colorist at Reverie is trained to the same exacting standard — because your hair deserves nothing less.
We use Davines professional color exclusively — including lines developed in collaboration with Sal himself. Davines is the gold standard in professional hair color: conditioning, vibrant, and long-lasting. Every service at Reverie is performed with professional-grade products and a level of artistry that sets us apart from every other salon downtown.
Getting to Reverie Salon from Downtown Chicago
Reverie Salon is located at 300 W Grand Ave Suite 5, Chicago IL 60654 in the River North neighborhood — one of downtown Chicago's most central and accessible areas.
- From The Loop: Take the CTA Red Line north from any downtown stop to Grand Ave station — a 5-minute ride. Reverie is a 3-minute walk from the station.
- From Streeterville / Magnificent Mile: Walk west on Grand Ave from Michigan Ave (about 10 minutes) or take a quick rideshare.
- From the West Loop: Take the CTA Green or Pink Line east to State/Lake, then transfer to the Red Line north to Grand Ave.
- From Navy Pier / Lakeshore: Rideshare west on Grand Ave — typically 5 to 10 minutes depending on traffic.
- Parking: Street parking and paid garages are available on Grand Ave and surrounding streets in River North.
Hair Services We Offer Downtown Chicago
Reverie Salon is a full-service salon offering everything from everyday maintenance to complete hair transformations. Our downtown Chicago clients trust us for:
- Balayage — Hand-painted, sun-kissed color that grows out beautifully
- Highlights — Foil highlights for dimension, brightness, and personalized depth
- Hair Color — Full-color services in every formula, from single-process to complex multi-tone
- Root Touch-Up — Seamless gray coverage and root blending
- Color Correction — Expert correction of color gone wrong, performed by Sal's team
- Lowlights — Depth, dimension, and richness added back into over-lightened hair
- Blonde Specialist — Platinum, ash blonde, and warm blonde — every shade of blonde done right
- Haircuts — Precision cuts from stylists trained in both classical and modern techniques
- Blowouts — Luxury blowouts and finishing for any occasion
- Keratin Treatment — Smoothing treatments for frizz-free, manageable hair
- Hair Extensions — Length and volume added seamlessly with premium extension methods
- Curly Hair Specialist — Expert cuts and care for wavy, curly, and coily textures
- Vivid Color — Bold, expressive color for clients who want to make a statement
- Bridal Hair — Wedding-day hair services for brides and bridal parties
Why Downtown Chicago Clients Choose Reverie
There are dozens of salons in downtown Chicago. Here's why clients from The Loop, West Loop, Streeterville, and the Magnificent Mile make the trip to Reverie in River North:
Award-winning expertise. Sal Misseri is one of a small number of colorists in the entire country named to the Top 30 Under 30 in North America. He doesn't just cut and color — he educates stylists across the globe on color theory and technique. That knowledge base filters through every member of our team.
Davines color — developed with our founder. Sal helped develop color lines for Davines, including View and Century of Light. When you sit in our chair, you're receiving color with products shaped by the same hands that shaped our salon.
A team, not a one-person show. Every Reverie stylist is trained to a consistent, high standard. Whether you sit with Sal, Vicki, Marissa, or any member of our team, you receive the same level of care and expertise.
No shortcuts. We don't rush appointments. We take time with every consultation, every formulation, every application. The difference shows in results that last and clients who come back — again and again.
Meet the Team
- Sal Misseri — Founder, Top 30 Under 30 Colorist in North America, Davines global educator
- Vicki O'Connor — Expert Colorist and North American Master Colorist
- Marissa White — Color specialist trained under Sal for 3+ years
- Hana Gashi — Color and cut specialist
- Sydney Misseri — Stylist specializing in color and extensions
- Sydney Goicoechea — Color and styling specialist
- Lilah Al-Surakhi — Stylist known for precision cuts and dimension color
- Maria Korinek — Expert colorist with specialty in blondes
- Naomi Grix — Stylist with expertise in color and styling
- Elizabeth Cioffi — Color and cut specialist
What Downtown Chicago Clients Love About Reverie
Downtown clients come to us because we save them time and we get the brief right the first time. We see a lot of Loop and Fulton Market professionals — financial services, consulting, law firm partners, and tech executives — who book Reverie because we'll keep their appointment to the time we promised, and because our consultation is informed enough that they don't need to repeat themselves at every visit. The clients walking over from Block 37, Willis Tower, the Merchandise Mart, or Fulton Market typically arrive directly from their office during a lunch hour or early evening slot, and our scheduling is built around fitting that rhythm.
We also do a meaningful amount of work for downtown wedding-party clients who are getting ready at the Langham, the Peninsula, the Four Seasons, or the Chicago Athletic Association. Our bridal team can come on-site, or coordinate timing so the bride and party can come to us for a private styling session before the ceremony. For corporate event work — galas, fundraisers, board photos, keynote prep — we keep last-minute weeknight slots specifically for downtown professionals who need event-ready hair within 90 minutes.
From the Loop, we're a 6–10 minute walk depending on where you start, or a 4-minute Uber from State and Madison up Wabash and west on Grand. The CTA Red Line at Grand puts you across the street.
Downtown Chicago Hair Salon FAQ
Is Reverie Salon in downtown Chicago?
Reverie Salon is located at 300 W Grand Ave Suite 5 in River North — part of Chicago's downtown core. We are steps from the Grand CTA Red Line station, making us easily accessible from The Loop, Streeterville, the West Loop, and the Magnificent Mile.
How do I get to Reverie from The Loop?
Take the CTA Red Line north from any Loop stop to the Grand Ave station. Reverie Salon is a 3-minute walk from the station at 300 W Grand Ave. The trip takes about 5 minutes on the train.
Do I need to make an appointment?
Yes — Reverie Salon is appointment-based. We strongly recommend booking in advance, especially for color services. You can book online at any time through our booking page.
What is the best hair salon downtown Chicago?
Reverie Salon consistently ranks as one of Chicago's top hair salons, led by founder Sal Misseri — a nationally recognized colorist and Davines educator. Our team's expertise, training, and commitment to results has made us the destination for clients who care deeply about their hair.
Book Your Appointment at Reverie Salon
Reverie Salon is located at 300 W Grand Ave Suite 5, Chicago IL 60654 in River North — downtown Chicago's most accessible neighborhood for world-class hair. Book your appointment online →
Also serving: Gold Coast | Lincoln Park | Streeterville | Old Town | Wicker Park | Lakeview
