Hair Salon Near Wicker Park — Reverie Salon, River North

First, the geography, honestly stated: Reverie Salon is in River North, at Grand and Franklin — not in Wicker Park. Milwaukee Avenue connects us, though, and it always has. The same diagonal that carries you to record stores and coffee counters runs you straight into River North in ten to fifteen minutes by car, and the #56 Milwaukee bus does the same trip without the parking question.

Wicker Park clients arrive differently than anyone else we see. They come in with reference photos that are actually interesting — a French film still, a musician's album-era color, a shag from 1974 they want translated for 2026. They have opinions about texture and undertone. They've usually done their homework on us before booking. We love this. A salon led by someone whose career was built in editorial and competition work — Sal Misseri, 17× NAHA nominated and recognized, three-time Hairstylist of the Year finalist, Davines Global Artist — is at its best when the brief is ambitious.

Vivid color, lived-in cuts, and the shag renaissance

Three requests dominate the Wicker Park column of our books. The first is vivid and fashion color — true coppers, smoky pastels, saturated jewel tones. This isn't a sideline for us; the Kaizen-trained team studies formulation and fade behavior so the color you leave with has a plan for weeks three through eight, not just day one. The second is the lived-in cut: grown-out-on-purpose layers, curtain fringe, texture that air-dries into something intentional. Sal's dry and razor cutting technique was practically made for this — the shape is engineered before the first cut so it matures instead of collapsing. The third is the shag and its cousins, which reward exactly that kind of pre-planned shaping.

Everything is Davines, exclusively — a B Corp Italian line that fits how most of our Wicker Park guests already think about what they buy.

Getting here from Wicker Park

• By bus: the #56 Milwaukee runs the diagonal toward downtown; alternatively take the Blue Line to Grand/Halsted and pick up the #65 Grand bus east — it stops steps from our door.
• By car: Milwaukee to Grand, ten to fifteen minutes most of the day. Metered street parking on Grand and Franklin, with several paid garages within two blocks.
• From the station: we're a four-minute walk from the Brown/Purple Line Merchandise Mart stop and about ten minutes on foot from the Red Line Grand stop, if you're connecting through the Loop or State Street.

What Wicker Park guests book most

• Vivid hair color — fashion shades with a real maintenance plan.
• Lived-in cuts and shags — from $80 (short), $95 (medium), $110 (long); length-based pricing, never gendered.
• Balayage — partial dimensional color from $165, full from $215, airtouch from $265.
• Color correction — for the at-home experiment that went somewhere unplanned. No judgment; it's some of our favorite work.
• Custom color — when the reference photo needs translating to your hair's reality.
• New clients — start here for your first visit.

Consultations cost nothing, and for vivids and big transformations they're genuinely the most important appointment.

Wicker Park FAQ

Is Reverie in Wicker Park?

No — we're in River North, a ten-to-fifteen-minute trip down Milwaukee. We'd rather tell you that plainly than pretend otherwise; the work is what makes the trip worth it.

What's the best route from Wicker Park without a car?

The #56 Milwaukee bus heading downtown, or Blue Line to Grand/Halsted and transfer to the #65 Grand bus east, which drops you steps from the salon.

Do you actually do fashion color, or just balayage?

Both, seriously. Vivids are a trained specialty here, not an afterthought — we'll talk lifting requirements, realistic timelines, and how the shade will fade before we ever mix color.

Do you take new clients from Wicker Park?

Yes. Book a free consultation, bring the reference photos — the weirder the better.

Visit Reverie Salon

Reverie Salon · 300 W Grand Ave, Suite 5, Chicago, IL 60654 (Grand & Franklin, River North)
Voice (312) 955-0083 · Text (SMS only) (773) 378-9288
Hours: Tue–Thu 12–8 · Fri 10–7 · Sat 9–4 · Closed Sun–Mon
Rated 4.9/5 on Yelp (189+) and 4.8/5 on Google (250+).

Book online — free consultations, ambitious briefs welcome.