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How to Build a Holistic Hair Care Routine That Actually Works

“Holistic” is one of those words that makes some people’s eyes glaze over. I get it. But when it ...

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How to Build a Holistic Hair Care Routine That Actually Works

Vitamin D Deficiency and Hair Loss: What the Research Shows

If I had a dollar for every client who came in with thinning hair and turned out to be vitamin D ...

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Vitamin D Deficiency and Hair Loss: What the Research Shows

Protein Treatments 101: Does Your Hair Actually Need More Protein?

Protein treatments are one of those things the internet has made both over-hyped and under-unders...

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Protein Treatments 101: Does Your Hair Actually Need More Protein?

Pollution and Your Hair: How City Living Affects Your Strands

If you live in a city, your hair is dealing with things it shouldn’t have to. Particulate matter,...

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Pollution and Your Hair: How City Living Affects Your Strands

Lived-in color by Reverie Salon Chicago

Lived-in color is dimension designed to grow out beautifully for months — not a specific techniqu...

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What Is Lived-In Color? (And Why Everyone's Asking For It)

Blonde balayage with bright face frame at Reverie Salon Chicago

A money piece brightens just the face frame, balayage paints soft dimension everywhere, and full ...

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Money Piece vs. Balayage vs. Full Highlights: When to Pick Which

Dimensional rooted hair color at Reverie Salon, River North Chicago

Permanent color changes hair from inside the cuticle and lasts until it grows out; demi deposits ...

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Permanent vs. Demi vs. Semi-Permanent Color, Explained

Platinum blonde transformation at Reverie Salon Chicago

Sometimes yes, often no — and the difference is your hair's history. A colorist's honest guide to...

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Brown to Blonde in One Session: What's Actually Realistic?

Balayage hand-painting in progress at Reverie Salon, River North Chicago

A partial balayage at Reverie Salon takes 2 hours 15 minutes and a full balayage takes 3 hours 15...

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How Long Does Balayage Take? (2h15m to 3h45m — Measured, Not Estimated)

Modern shag haircut with texture and movement at Reverie Salon Chicago

The modern shag thrives on wave, texture, and medium-to-thick density — and it's trickier on very...

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The Modern Shag: Who It Works On (and Who Should Skip It)

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