Alchemic Red Shampoo

This is a color-depositing shampoo for cool red hair — true reds and cherry tones that lose their punch fast. Every wash refreshes the red, so your color stays saturated and vivid instead of fading toward a washed-out pink between appointments.

Swap it in for your regular shampoo once or twice a week — lather, let it sit a couple of minutes, then rinse. Red is the hardest color to hold onto, and this is one of the best tools for it, hard Chicago water and all. Ask me about it at your next visit to Reverie Salon in River North.