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Going blonde is probably the most requested — and most botched — color service in the industry. W...

A colorist's guide from Reverie Salon in River North, Chicago. Lowlights are the most underused ...

A stylist's guide from Reverie Salon in River North, Chicago. These two get lumped together cons...

There are thousands of people in Chicago who can color your hair. There are far fewer who should....

If you’re searching for a salon in Chicago — specifically River North, Gold Coast, Lincoln Park, ...

Most haircuts follow a template. You sit down, describe what you want, and the stylist works from...

Chicago's River North neighborhood is home to some of the city's best hair salons — which makes c...

If you follow hair color on Instagram or TikTok, you may have seen the term "AirTouch" appearing ...

Color correction is one of the most technically demanding services in the salon industry. When so...

River North is full of talented hair salons, but not every colorist will be the right fit for you...