Alchemic Silver Shampoo - 90ml

This is the purple shampoo I lean on for platinum, silver, and cool blonde clients. It deposits a violet tone that neutralizes the brassy yellow that creeps back in between appointments, so your blonde stays bright, clean, and cool instead of going warm and dull.

Use it in place of your regular shampoo once or twice a week — lather, leave it on a few minutes for more toning or rinse sooner for less, then follow with conditioner. It’s essential for fighting the brass that Chicago’s hard water pulls out. Ask me about it at your next visit to Reverie Salon in River North.

This 90ml travel size is great for trips, the gym bag, or trying it before a full bottle.