Alchemic Golden Shampoo

This is a color-depositing shampoo for golden and honey blonde hair. Every wash leaves behind a warm golden tone, so your blonde stays bright and luminous instead of drifting toward a flat, ashy nothing between appointments.

Use it in place of your regular shampoo once or twice a week — lather, let it sit a couple of minutes, then rinse. It’s a simple way to keep warmth in your blonde, which Chicago’s hard water loves to strip out. Ask me about it at your next visit to Reverie Salon in River North.