Why Davines? A Stylist's Guide to Sustainable Haircare That Actually Works

When clients ask what makes Davines different from every other professional haircare line on the shelf, the answer starts in Parma, Italy — and it ends with how your hair actually feels six weeks after your appointment. At Reverie Salon in River North, Chicago, Davines has been our primary product partner since day one, and the reasons go deeper than packaging.

The Davines Philosophy

Davines was founded in 1983 as a research lab producing professional haircare for other brands. They launched their own line in the early 1990s with a commitment that has not changed: formulas grounded in scientific research, ingredients sourced sustainably, and a genuine effort to reduce environmental impact at every step of production.

Their Parma headquarters is a certified B Corp — one of the first beauty companies worldwide to earn that distinction. Every product ships in packaging made from at least 97% recycled or recyclable materials. Their ingredient sourcing supports Slow Food Presidia farms that preserve traditional agricultural practices. These are not marketing claims pasted onto an existing line. The sustainability framework came first, and the products are built within it.

What We Use in the Salon

At Reverie, Davines is behind most of what happens in the chair:

• View From The Window — our primary color system. Ammonia-free, with built-in conditioning agents that leave hair noticeably softer after a color service. Available in permanent, demi-permanent, and high-lift formulas.
• Heart of Glass — the full blonde care system. From lightener to shampoo to conditioner to glaze, it is engineered specifically for lifted and bleached hair. Clients maintaining bright blondes notice dramatically less breakage.
• Natural Tech — our treatment line. Scalp detox, energizing treatments for thinning hair, nourishing therapy for dry or damaged strands. These are the in-salon services that address the root cause, not just the symptom.
• Renaissance Circle — the anti-aging hair mask with silk proteins and hyaluronic acid. It is our most-requested finishing treatment, and through May 2026, we are including a complimentary 50ml mask with every Davines order in our online shop.

At-Home Recommendations

The products your stylist uses in the salon are the same ones available on our retail shelf and online store. A few of our most-recommended at-home essentials:

• MINU Shampoo and Conditioner — for color-treated hair. Extends vibrancy and prevents premature fading.
• OI All In One Milk — a multi-benefit leave-in that detangles, adds shine, and protects against heat. Our single most-sold product.
• NOUNOU Hair Mask — deep conditioning for dry, damaged, or chemically treated hair. Use weekly.
• More Inside — the styling range. Medium hold mousse, strong hold hairspray, sea salt spray, dry texturizer — all water-soluble and buildable.

Why It Matters for Your Hair

Professional haircare is not just about the label on the bottle. The difference between a professional formula and a drugstore alternative shows up in longevity of color, moisture retention, scalp health, and how your style holds between appointments. Davines formulas are concentrated — you use less per application — and they are designed to work with the specific chemistry of salon-treated hair.

Shop Davines Online

Every Davines product on our shelf is available through the Reverie online shop, with free shipping on orders over $95 and 30-day returns. Through May 2026, every Davines order ships with a complimentary Renaissance Circle mask — details on our Davines page.

Visit Us

Want to try a Davines treatment or get a personalized product recommendation? Book an appointment at Reverie Salon, 414 N Orleans St, Suite 110, River North, Chicago.