Milbon Blonde Plus Nourishing Violet Shampoo 6.8oz

The violet shampoo we hand to blondes who are tired of chasing brass. Milbon's Blonde Plus Nourishing Violet Shampoo neutralizes yellow and gold tones while it cleanses, so your cool blonde or silver holds its tone between appointments instead of drifting warm.

What sets it apart from most purple shampoos is that it conditions while it tones — MSVK and evening primrose extract help restore protein in hair that's been through lightening, and Milbon's Internal Reflector technology brings back the shine that toning products usually flatten. It detangles rather than leaving hair squeaky and stripped.

How to use: Work through wet hair and leave for one to three minutes depending on how much brass you're fighting, then rinse. Once or twice a week is plenty for most blondes — alternate with your regular shampoo. Follow with the matching Nourishing Violet Treatment.

If you're a balayage or highlight client at Reverie, this is the single easiest thing you can do to stretch the time between toner appointments. This is the 6.8 oz size.