Our Reverie

Sal Misseri - Owner Creative Director

KaiZen / Reverie

Sal Misseri’s passion for hair began at a young age. His focus on precise technique manifested itself right away ashe experimented on friends’ heads with everyday materials to discover how stylists created signature looks. Though he explored other paths early on, that ongoing hunger, curiosity, and inventiveness always brought Misseri back to hair. Eventually, one thing became clear: hair was what Misseri was meant to do.

Over the course of his career, Misseri has become known for his thoughtful, honest approach. His service isbased in his understanding that itis better to talk less and listen more—his observant nature and uncompromising standards lead him to always do what is best for his clients. His thirst for knowledge and devotion to quality inform Misseri’s approach to all his work, from hair to photography to art direction toteaching and mentoring the next generation of great stylists.

Originally from Cleveland, Misseri attended Brown Aveda Institutes, earning top honors and shattering the school’s record for retail sales. Yet even after he graduated, Misseri’s pursuit of excellence didn’t end. Heenrolled at Vidal Sassoon to learn different approaches and hone his skills, whileat the same time apprenticing under Holly Brown and Stephen Moody—two stylists whose tough mentorship, disciplined mentalities, thoughtful styling, and client-centered service would elevate Misseri’s technique and inform his approach.

When Misseri began styling for Ladies & Gentlemen, an Aveda salon in Cleveland, he quickly rose to the top of the roster. One year later the owners approached him about opening a new salon in Chicago. Beginning as a stylist, Misseri soon became Artistic Director of Ladies & Gentlemen Salon Chicago, and shortly thereafter he was named Creative Director ofall Ladies & Gentlemen Salons and the Brown Aveda Institute.

At Ladies & Gentlemen Chicago, he created a singular and distinctive salon experience for his clients: a tranquil, spa-like, luxurious getaway where every desire was anticipated, every need was attended to, and every expectation was exceeded. His exacting standards attracted a loyal client following and a strong, dedicated team.

In 2017, after seven years leading Ladies & Gentlemen Salons, Misseri founded his first salon, Reverie, inChicago’s downtown Loop neighborhood. Featuring the same thoughtful touches and impeccable client service that Misseri has become known for, and supported by the team Misseri built over the past half decade, Reverie offers an elegant salon experience to discerning Chicagoans unwilling to settle for the typical.

Misseri has led hair design for Chicago Fashion Week 2014 and Latino Fashion Week Chicago 2013, and has styled backstage at New York Fashion Week with the likes of Christian Siriano, Porsche Designs, Kimberly Ovitz, Behnaz Sarafpour, and Ann Yee. He was named one of the top 30 colorists under 30in the U.S. in 2014, and has won numerous awards, such as Estetica's Choice Men’s Hairstylist of the Year (2013) and NAHA Newcomer of the Year (2012). He was recently named the Big Shot Creative Colorist of the Year for North America at the Behind the Chair One Shot Awards and is a ten-time NAHA finalist in four categories since 2012, including being a three-time finalist for Hairdresser of the Year as well as a four-time international stylist of the year for the Canadian Mirror Awards. Big Shot colorist of the year for BTC One Shot awards as well as a finalist in multiple other categories. Most recently Misseri was nominated forthe Visionary award for the alternative hair show in London for best mens image as well as wining editorial stylist, salon team, and the Leo Passage Gold trophy at the Global Image Awards at Americas Beauty show.

Sydney Malizia - Co-Owner/ Artistic Director

For Sydney Malizia, cutting and styling is about being comfortable with taking the right risks. A graduate of the Aveda Institute Chicago (2009), Sydney has taken classes at Sassoon, worked with HOB salon in London, and trained with global artists Allen Ruiz, Lupe Voss, and David Adams. She also trained exclusively for two years with Sal Misseri, traveling nationally and internationally to work on shoots, shows, and runway events. A winner of the prestigious Edwin Neil competition, Sydney understands the value of industry competition and the impact a strong win can have on a stylist’s ability to push through self-doubt. She is passionate about education because she loves empowering stylists by giving them the knowledge and tools they need to overcome the fear of failure. She is proud to have coached students and stylists through photo shoots that have gone on to win national industry awards.

Kerra Coticchia - Artistic Director

Kerra Coticchia takes a holistic approach to styling, considering a person’s lifestyle, personal brand, and personal style when choosing a cut, style, or makeup look. A six-year veteran in the industry, she holds a Bachelor of Science degree in Fashion Merchandising and a Cosmetology license from the Brown Aveda Institute, where she specialized in styling, makeup, and hair cutting. Kerra’s educational background includes a three-day ABC cutting class at Sasson; a five-day intensive with Vivienne Mackinder; and multiple classes with artists Lupe Voss, Janelle Geason, and Alan Ruiz. She trained closely with Sal Misseri for two years, assisting him on countless shoots and shows. In 2014, Kerra won the Stars Photo Competition for Best Men's Look. Kerra believes in the power of education and believes that the best way to elevate the industry is by engaging students and stylists in empowering educational experiences.

Katherine Gegich - Level 3 Visionary Stylist

Creative is the perfect adjective to describe Katherine’s approach to life and her passion in the beauty industry. Whether it’s grabbing her morning cappuccino at a local coffee shop, avidly scrolling through Instagram for the latest hair trends, or wandering the city’s streets thinking of ways to bring nature’s palate and beauty to her clients’ hair color, Katherine finds inspiration and beauty throughout each day. A native Michigander, Katherine graduated from Aquinas College with a Bachelor of Art in Communication. She pursued a lifelong dream by completing the Cosmetology program at the Douglas J Aveda Institute Chicago. Over the past four years, Katherine has worked in Chicago salons bringing client's hair color dreams to life. Training under Master Stylists, Artistic Directors and industry experts including Ian Michael Black, Katherine’s desire to learn only continues to grow. Katherine joined our team towards the end of 2016 bringing her unique enthusiasm to enhance her client's natural beauty and create the perfect hair color. A strong believer in communication, Katherine’s clients can always expect a sense of honesty, trust and relaxation. She looks forward to customizing each clients’ experience.

Grace Harrell - Level 3 Visionary Stylist

Grace Harrell brings a lot of hustle to her hair game. She’s always looking to learn, grow in her craft, and stay ahead of the curve. After graduating from the Aveda Institute Chicago in 2009, Grace spent three years specializing in cutting and styling at a Chicago-based Aveda lifestyle salon. She then transitioned into an educator role at the Aveda Institute Chicago, where she spent over three years teaching before becoming the color specialist at Ladies & Gentlemen Salon & Spa in 2015. Grace is passionate about the art and balance of the full salon experience, making every guest look and feel beautiful through technique, color, and effortless conversation. But what really makes her tick is bringing her experience behind the chair into a classroom setting, where she can give back to the industry through education and example. Grace’s own hunger to learn is one of the traits that makes her a great educator. She brings the same spirit that led her to spend countless hours of continued education specializing in color as she does to teaching.

Paige Charbat - Level 2 Artisan stylist

Paige has a passion for making everything and everyone feel and look beautiful. She takes advantage of every opportunity to grow and educate herself to further her guest experience and career. Graduating with a degree in Communication Management and Psychology from the University of Dayton, she embraces her interpersonal skills in her daily life. Paige then began her path in the beauty industry while attending Aveda Fredrics Institute in West Chester, Ohio. Throughout her career she has been instilled with the importance of continuing education, staying current on industry trends, finding and embracing inspiration, and exploring curiosity. Learning from influential figures such as Vivianne Mackinder, Allen Ruiz, Marco Santini, Leonardo Manetti, and Joseph DiMaggio has given her the tools and confidence to put her passion for education into action. In addition to servicing guests behind the chair, Paige is pursuing her dream to become an educator for Davines. After being a part of countless NAHA photo shoots working under Creative Director Sal Misseri, she has engrained in her hard work ethic, the importance of teamwork, and an open mind to new ventures. Paige is thrilled to continue shining in this industry and bringing out beauty in unexpected places.

Julie Kocanyar - Level 1 Craftsman stylist

For Julie, education is a constant and hair color is all about freedom. A seasoned stylist and colorist, Julie studied at the Casal Aveda Institute and spent four years specializing in hair color at an Ohio-based Aveda salon. In 2015, she moved to Chicago to work at Ladies & Gentlemen Salon & Spa, where she assisted under Sal Misseri. She is a certified Davines brand ambassador, and a member of the Cosmetologist of Chicago NextGen team. Always hustling to hone her skills, Julie has worked on multiple editorial and NAHA photo shoots, and has traveled extensively throughout the US and abroad to attend hair shows and learn from a wide variety of educators. Julie’s thirst for learning extends to her teaching, where her approach is defined by a desire to share knowledge and passion amongst the community. She enjoys the creative freedom of developing the perfect tint, but she especially loves that moment when a client is finally free to be themself–or somebody else–thanks to their new look.

Vilte Vaitkus


Anca Morar

Ashley Letamendi

Cici Malone